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El
Diario La Prensa (Daily)
• The country's oldest Spanish language newspaper,
founded in 1913.
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#1 Hispanic daily in New York, the 2nd largest U.S.
Latino market.*
•
52,261 daily circulation.**
•
281,923 daily readers and 670,826 unique readers each week.***
Source: *Synovate 2008, **September 2009 ABC Audit Report. ***Scarborough Research 2009 R2: A18+. |
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El
Mensajero (Sunday)
• San Francisco's #1 Spanish language newspaper,
founded in 1987.
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Serves the 7th largest U.S. Latino market, San Francisco Bay
Area (San Francisco, Oakland and San Jose).*
•
101,425 weekly circulation in the Bay Area.**
• 83,892 weekly readers.***
Source: *Synovate 2008, **June 2009 CAC Audit Report. ***Scarborough Hispanic Custom Study 2009 R2: A18+.
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La
Opinión (Daily)
• The nation's #1 Spanish language daily newspaper,
founded in 1926.
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Serves the largest U.S. Latino market, Los Angeles.*
•
96,522 daily circulation.**
•
409,401 daily readers and 1,077,243 unique readers each week.***
Source: *Synovate 2008.**March 2009 ABC Audit Report. ***Scarborough Research 2009
R2: A18+.
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La
Opinión Contigo (Weekend)
• Free, targeted, home delivered publication, launched in 2005.
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Distributed to 5 high density Hispanic areas: East Los Angeles,
Huntington Park, Montebello/El Monte, San Fernando Valley
and Santa Ana.
• Distributed to 255,525 homes weekly.*
• 443,994 weekly readers.**
Source:*June 2009 CAC Audit Report.**June 2009 CAC Audit Report and CAC Distribution/ Verification Study, April 2009.
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La
Prensa (Thursday).
• Central Florida's leading Spanish language newspaper,
founded in 1981.
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35,000 weekly distribution.*
•
77,472 weekly readers.**
Source:*Self-reported distribution, December 2009 (Pending CAC AR). **Scarborough Research 2009 R1: A18+. |
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La
Raza (Sunday)
• Chicago’s #1 Spanish language newspaper, founded in 1970.
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Serves the 5th largest U.S. Latino market.*
•
152,154 weekly circulation.**
•
184,845 weekly readers.***
Source:*Synovate 2008, **Self-reported distribution, December 2009 (Pending CAC AR).
***Scarborough Hispanic Custom Study 2009 R2: A18+. |
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La
Vibra (Thursday)
•
The premier Latino entertainment weekly, launched in 2001.
•
Distributed in 5 markets.
• 436,454 weekly circulation.
Source: Latest circulation / distribution statements from host newspapers. |
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RUMBO Houston (Friday)
•
Serves the 4th largest U.S. Latino market.*
• 50,200 weekly circulation.**
• 69,463 weekly readers.***
Source: *Synovate 2008. ** Self-reported distribution, December 2009 (Pending CAC AR).***Scarborough Hispanic Custom Study 2009 R2: A18+. |
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Vista magazine (Monthly)
•
Most read, dual-language, general interest magazine among Hispanics, founded in 1985.
•
900,000 monthly circulation.*
•
2,791,000 readership.**
Source: *Self-reported distribution, December 2009 (Pending CAC AR). **Simmons Custom Research Fall 2006 – Vista Prototype. |
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| ImpreMedia and McClatchy Partnership |
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El Nuevo Herald (Daily)
•
Founded in 1975.
• Serves the 3rd largest Hispanic market in the U.S., Miami.*
•
69,784 daily circulation.**
•
235,972 daily readers and 442,222 unique readers each week.***
Source: *Synovate 2008. **June 2009 ABC Audit Report. ***Scarborough Research 2009 R2: A18+. |
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Herald Values (Weekly)
•
913,078 weekly circulation.
Source: June 2009 VAC Publisher's Statement. |
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La Estrella en Casa (Weekly)
• Serves the 6th largest Hispanic market in the U.S., Dallas/F.Worth*.
•
101,373 weekly circulation.**
• 64,828 weekly readers.***
Source: *Synovate 2008. **June 2009 CAC Audit Report. ***Scarborough Research 2009 R2: A18+. Relatively unstable number of respondents. |
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Vida en el Valle (Weekly)
• Founded in 1993.
• Serves the Sacramento and Fresno markets.
• 157,163 weekly circulation.*
• 91,867 weekly readers.**
Source: *March 2009 ABC Audit Report. **Scarborough Research 2009 R2: A18+. |
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Nueva
York |
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Bahía de
San Francisco |
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Los
Ángeles |
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Centro de Florida |
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Chicago |
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Centro y Sur de Texas |
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Nacional |
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The McClatchy Company |
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