El Diario La Prensa (Daily)
The country's oldest Spanish language newspaper,
  founded in 1913.
#1 Hispanic daily in New York, the 2nd largest U.S.
  Latino market.*
52,261 daily circulation.**
281,923 daily readers and 670,826 unique readers each week.***
Source: *Synovate 2008, **September 2009 ABC Audit Report. ***Scarborough Research 2009 R2: A18+.
   

El Mensajero (Sunday)
San Francisco's #1 Spanish language newspaper,
  founded in 1987.
Serves the 7th largest U.S. Latino market, San Francisco Bay
  Area (San Francisco, Oakland and San Jose).*
101,425 weekly circulation in the Bay Area.**
83,892 weekly readers.***
Source: *Synovate 2008, **June 2009 CAC Audit Report. ***Scarborough Hispanic Custom Study 2009 R2: A18+.

   

La Opinión (Daily)
The nation's #1 Spanish language daily newspaper,
  founded in 1926.
Serves the largest U.S. Latino market, Los Angeles.*
96,522 daily circulation.**
409,401 daily readers and 1,077,243 unique readers each week.***
Source: *Synovate 2008.**March 2009 ABC Audit Report. ***Scarborough Research 2009 R2: A18+.            

   
La Opinión Contigo (Weekend)
Free, targeted, home delivered publication, launched in 2005.
Distributed to 5 high density Hispanic areas: East Los Angeles,
  Huntington Park, Montebello/El Monte, San Fernando Valley
  and Santa Ana.
Distributed to 255,525 homes weekly.*
443,994 weekly readers.**
Source:*June 2009 CAC Audit Report.**June 2009 CAC Audit Report and CAC Distribution/ Verification Study, April 2009.            
   
La Prensa (Thursday).
Central Florida's leading Spanish language newspaper,
  founded in 1981.
35,000 weekly distribution.*
77,472 weekly readers.**
Source:*Self-reported distribution, December 2009 (Pending CAC AR). **Scarborough Research 2009 R1: A18+.          
   
La Raza (Sunday)
Chicago’s #1 Spanish language newspaper, founded in 1970.
Serves the 5th largest U.S. Latino market.*
152,154 weekly circulation.**
184,845 weekly readers.***
Source:*Synovate 2008, **Self-reported distribution, December 2009 (Pending CAC AR). ***Scarborough Hispanic Custom Study 2009 R2: A18+.
   
La Vibra (Thursday)
The premier Latino entertainment weekly, launched in 2001.
Distributed in 5 markets.
436,454 weekly circulation.
Source: Latest circulation / distribution statements from host newspapers.
   
RUMBO Houston (Friday)
Serves the 4th largest U.S. Latino market.*
50,200 weekly circulation.**
69,463 weekly readers.***
Source: *Synovate 2008. ** Self-reported distribution, December 2009 (Pending CAC AR).***Scarborough Hispanic Custom Study 2009 R2: A18+.
   
Vista magazine (Monthly)
Most read, dual-language, general interest magazine among   Hispanics, founded in 1985.
900,000 monthly circulation.*
2,791,000 readership.**
Source: *Self-reported distribution, December 2009 (Pending CAC AR). **Simmons Custom Research Fall 2006 – Vista Prototype.
   
  ImpreMedia and McClatchy Partnership
   
El Nuevo Herald (Daily)
Founded in 1975.
Serves the 3rd largest Hispanic market in the U.S., Miami.*
69,784 daily circulation.**
235,972 daily readers and 442,222 unique readers each week.***
Source: *Synovate 2008. **June 2009 ABC Audit Report. ***Scarborough Research 2009 R2: A18+.
   
Herald Values (Weekly)
913,078 weekly circulation.
Source: June 2009 VAC Publisher's Statement.
   
La Estrella en Casa (Weekly)
Serves the 6th largest Hispanic market in the U.S., Dallas/F.Worth*.
101,373 weekly circulation.**
64,828 weekly readers.***
Source: *Synovate 2008. **June 2009 CAC Audit Report. ***Scarborough Research 2009 R2: A18+. Relatively unstable number of respondents.
   
Vida en el Valle (Weekly)
Founded in 1993.
Serves the Sacramento and Fresno markets.
157,163 weekly circulation.*
91,867 weekly readers.**
Source: *March 2009 ABC Audit Report. **Scarborough Research 2009 R2: A18+.
   
  
   

   
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